If you’ve been waiting for an excuse to try Apple Music without committing to the usual $10.99 monthly fee, now might be your chance. The streaming service is offering three free months to new users as part of its ongoing sponsorship of the Super Bowl halftime show, headlined this year by Bad Bunny.

The promotion runs through February 24, giving potential subscribers a little over three weeks to take advantage before the offer expires. But there’s a key restriction: the deal is exclusive to first-time users. Those already subscribed—even through Apple One or family plans—won’t qualify.

Apple Music remains one of the most robust streaming platforms, with a vast library of music, podcasts, and live performances, including exclusive releases and artist-curated playlists. While competitors like Spotify and Amazon Music often run similar promotions, Apple’s Super Bowl tie-in adds a high-profile backdrop to the offer.

Who Qualifies?

The promotion is straightforward but limited

Apple Music Offers Three Free Months During Super Bowl Week—But There’s a Catch
  • New subscribers only—no exceptions for lapsed or current users.
  • Three months free, followed by the standard $10.99/month rate.
  • No device restrictions—redeemable on iPhone, iPad, Mac, Android, or even Windows PCs (via the Microsoft Store app).
  • Expiration: February 24, 2026—no extensions expected.

For those unfamiliar with Apple Music’s features, the service stands out for its integration with Apple devices, lossless audio support, and a growing roster of live performances and artist sessions. However, the lack of a free tier (unlike Spotify’s ad-supported option) means this promotion is one of the few ways to test the platform risk-free.

Is It Worth It?

For casual listeners or those curious about Apple’s ecosystem, three months is enough to explore its catalog, especially with the Super Bowl and Bad Bunny’s halftime show as a cultural backdrop. But heavy users may find the savings minimal—$32.97 over three months instead of $32.97 upfront—unless they plan to cancel immediately after. The real value lies in the opportunity to experience Apple Music’s exclusive content, such as live sessions and high-fidelity audio, before deciding whether to long-term.

With the Super Bowl just days away, this could be the last chance to snag the deal before it disappears. Those interested should act quickly, as promotions of this nature rarely reappear.