Starting in 2026, Apple TV subscribers will have access to all Major League Soccer matches at no extra charge, representing a major shift in how fans consume live soccer. The announcement reflects a deepening partnership between Apple and MLS, which has already seen the streaming service become a hub for sports content, including Formula 1 races and baseball doubleheaders.
The transition means that from next season onward, every regular-season match, the Leagues Cup tournament, the MLS All-Star Game, the Campeones Cup, and the Audi MLS Cup Playoffs will be included with an Apple TV subscription. This consolidates all MLS content into a single destination, eliminating blackouts for fans in over 100 countries and regions. The standalone MLS Season Pass on Apple TV will no longer be available after the 2025 season.
Apple's move aligns with a broader strategy to integrate live sports more seamlessly into its platform, which already features original series, films, documentaries, and other premium content. Subscribers can also expect additional studio programming and on-demand options alongside the live matches. This integration is further reinforced by including an Apple TV subscription as part of 2026 full-season ticket packages with MLS clubs.
The partnership builds on three seasons of collaboration that have positioned Apple TV as a key player in the sports streaming landscape. The timing is strategic, coming as anticipation for the 2026 FIFA World Cup grows and MLS continues to expand its global footprint. The league's 30th season has seen strong performance across viewership, attendance, and digital engagement, with stars like Lionel Messi and Son Heung-Min drawing significant attention.
Apple TV's library of original content has also been a major draw, with films, documentaries, and series earning numerous awards. Since its launch in 2019, the platform has expanded to include thousands of hours of premium programming across various genres, appealing to a wide audience beyond sports enthusiasts.
For soccer fans, this change means a more streamlined experience, with all MLS content accessible in one place alongside other Apple TV offerings. The shift is expected to enhance fan engagement and solidify MLS's position as a leading sports property globally.
A quick take on the announcement: This partnership not only simplifies access for fans but also sets a new standard for how sports leagues can leverage streaming platforms. With the 2026 FIFA World Cup on the horizon, Apple's move could further boost its appeal in the competitive sports streaming market. The integration of MLS matches with other live sports like Formula 1 and baseball demonstrates Apple's commitment to becoming a one-stop destination for sports content.
