Apple has introduced iPhone Pocket, a collaborative project with ISSEY MIYAKE that transforms the way users carry their devices. This innovative accessory, available in two strap lengths and multiple colors, reimagines the concept of a pocket by integrating it into everyday wear.
The product, set to launch on November 14, features a distinctive 3D-knitted structure designed to cradle any iPhone model while also accommodating other small items. Its design draws inspiration from ISSEY MIYAKE's signature pleating techniques, creating a dynamic texture that expands when worn, subtly revealing the phone's display. The open-weave fabric allows for customization in how it's carried—whether held in hand, attached to bags, or integrated into personal style.
iPhone Pocket arrives in two configurations: a short strap version priced at $149.95 and a longer strap variant listed at $229.95. The color palette spans eight options for the shorter design—including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black—and three more subdued tones for the extended length: sapphire, cinnamon, and black. This deliberate range of hues is meant to complement existing iPhone models, enabling users to pair it with their preferred device color.
The collaboration between Apple and ISSEY MIYAKE reflects a shared commitment to craftsmanship and functional elegance. The accessory's development was guided by both teams' design studios, ensuring that its technical execution matched its aesthetic ambition. This marks another step in Apple's approach to accessories, which increasingly prioritize seamless integration with both form and user behavior.
Available at select Apple Stores worldwide—including locations in Tokyo, Paris, Seoul, and New York—as well as through online channels in multiple regions, iPhone Pocket is positioned as a holiday gift. Apple Specialists are expected to assist customers in selecting color and strap combinations that align with their personal style, further emphasizing the product's versatility.
A quick take: iPhone Pocket succeeds where other tech accessories often falter—it doesn't just solve a problem; it redefines how users think about carrying essential items. By merging fashion-forward design with Apple's signature attention to detail, this accessory could set a new standard for what it means to 'wear' technology.
