Ubisoft’s Assassin’s Creed* team has traded legal threats for social media humor after another leak surfaced about the rumored Black Flag remake. While the project has been the subject of persistent speculation—from age rating hints to anonymous insider claims—the studio’s official Twitter account now appears to be embracing the chaos with a familiar meme reference.
A fan account spotted what appeared to be a prototype figurine of Edward Kenway, the roguish protagonist of Black Flag, listed on a secondhand marketplace. The item, if genuine, would be the second time a physical artifact has seemingly confirmed the remake’s existence—echoing an earlier leak tied to a statue maker who assumed the project was common knowledge.
Instead of dismissing the speculation outright, Ubisoft’s official Assassin’s Creed account responded with a classic Grand Theft Auto meme: a screenshot of CJ returning to San Andreas, complete with the caption Ah shit, here we go again. The joke underscores how deeply ingrained the remake’s existence has become in gaming culture—so much so that even the studio’s official channels are treating it as an inside joke rather than a security breach.
From Lawsuits to Laughs
Just months ago, the studio took a far less humorous stance. Lead actor Matt Ryan, who voiced Edward Kenway in the original 2013 release, revealed he had faced legal warnings from Ubisoft after discussing the remake with fans. The threat was a stark reminder of how seriously the company once viewed leaks—even those tied to its own intellectual property.
Yet the shift in tone reflects a broader reality: the Black Flag remake is no longer a secret. Between regulatory filings, insider discussions, and now physical prototypes, the project’s development feels less like a conspiracy and more like an inevitability. Ubisoft’s meme response suggests the studio is now comfortable acknowledging the speculation—even if it hasn’t officially confirmed the remake.
Why the Joke?
The meme isn’t just a playful dig at leaks; it’s a signal. By referencing GTA, Ubisoft may be subtly nodding to the remake’s long-gestating nature—much like how San Andreas*’ return was teased for years before its 2022 release. The joke also serves as a reminder that, in an era of constant speculation, even the most tightly guarded projects can’t stay hidden forever.
For fans, the real question remains: When will Ubisoft stop treating the remake like a secret? The meme suggests the answer might come sooner than expected—whether through an official announcement or another well-timed leak.
