Zotac Korea has issued a stark warning to local customers about impending price increases for the GeForce RTX 50 series, framing the situation as a existential threat to add-in-board manufacturers and distributors. The manufacturer’s official Tagtag Mall account announced the move, emphasizing that memory shortages and reduced GPU production will force drastic adjustments—including the elimination of even minor discounts.
The announcement comes as GDDR6 and GDDR7 VRAM costs surge, compounded by NVIDIA’s reported end of the Open Price Program (OPP) last month. Zotac Korea’s statement highlights that supply constraints will extend beyond high-end models, with the GeForce RTX 5060 now included in the list of cards facing steep price adjustments. The company apologized for the abrupt changes, noting that even its own supply chain is under pressure, with concerns over Samsung’s ability to secure GPU allocations beyond current production levels.
While North American buyers have already seen price hikes of 20-22% for models like the RTX 5090 (32GB), 5080 (16GB), and 5070 Ti (16GB), Zotac Korea’s warning suggests the situation may worsen. The manufacturer’s local office confirmed that some models could face prolonged unavailability, further straining the market. Discounts, previously as high as 2%, have been slashed to zero as Zotac Tagtag Mall seeks to mitigate costs while navigating the crisis.
The broader tech industry is bracing for ripple effects. NVIDIA has already signaled plans to reduce RTX 50 series production by up to 40% in early 2026, while AMD’s Radeon RX 9000 series has also faced price adjustments due to rising memory costs. With CES 2026 on the horizon, industry observers will watch closely for signs of stabilization—or further escalation—across the GPU market.
Key takeaways:Zotac Korea warns of drastic price hikes for all RTX 50 series models, including the RTX 5060, due to memory shortages.GDDR6 and GDDR7 costs are driving up GPU prices, with some models potentially unavailable for extended periods.NVIDIA’s reported 40% production cut and AMD’s price adjustments signal broader industry strain.CES 2026 could bring further clarity on supply and pricing trends for next-gen GPUs.
